Team insight180 expands on one of the most important and effective ways to connect with one of your most important audiences: your existing clients. Read the blog post to learn how to let them know about the work "they didn't know you did."
Smart (Re)Start: Refresh Your Brand and Remind Clients What You Do
Refresh your brand. Discover five smart ways to reengage clients, clarify what you do, and highlight your evolving services.
Think Like Buddy the Elf: The Joy of Authentic Branding
Discover how embracing Buddy the Elf’s joyful spirit can guide brands toward more authentic, human marketing this holiday season.
Purpose, Perseverance, and the Beauty of Doing Good Work
We’ve got a secret—sort of. Not that we’ve been trying to keep it under wraps necessarily, but I couldn’t let more time go by without sharing this company milestone. insight180 is (quietly) celebrating 25 years in business. In many ways, it’s a year like any other—projects to guide, brands to clarify, stories to tell. But as a wise friend reminded me, acknowledging milestones matters. They help us pause, take stock, and remember how far we’ve come. Why Quietly? Because our work at insight180 has always been about the other.
Your Logo Deserves More Than An Algorithm
Your logo deserves more than an algorithm. Human designed logos are better for brands, plus AI can't beat collaborating with a design firm.
Branding With Soul: Why Core Values Aren’t Just Words
Your brand doesn’t have to change the world overnight. But when you brand with soul and consistently lead with values, you potentially change the world around you—one choice, one interaction, one relationship at a time. The latest blog post from insight180 President Wendy Baird offers a good place to start.
Back to the Core: Why Simplicity is the Secret Ingredient of Great Branding
Inspired by National Simplicity Day—but more about brand clarity than closet cleaning. Simplicity in branding isn't about being basic. It's about being clear. Get back to your why, clean up the clutter, and build something clear, confident, and completely you.
Practice, not Perfection: Striving for Work/Life Balance
The work/life balance struggle is real and always shifting. In this month's blog post we share some of the tips we've learned over the years to achieve balance. We also share photos and take aways from our spring retreat. Read the blog to find out more.
Made with Love: Six Design-Inspired Valentine’s Cards
“We think you’re fontastic, Valentine!” Valentine’s Day is always filled with cute, corny puns targeted for anyone. We love receiving them, reading them and (most importantly) creating them! Here are six Valentine’s Day graphics made by insight180 for you to enjoy and share with your Valentine! By special request, we’re including the 2017 “designer” Valentines that inspired us to spread the love even more.
Seven tips for coming up with great content when you're stuck
Where do you come up with content?
It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.
Running a Business and Fahrenheit 451
. . . and why you need to take some time off.
It’s the end of August, often thought of as a slow time for advisors and consultants –– and, well, business in general, as people take vacations and prepare for school. Interestingly, this year, we haven’t really noticed a let up. Networking events have been packed to the gills, clients have been calling with new projects, and we all seem to be busy. Even some of the lucky few who have been able to get away manage to answer emails or take calls. One colleague joked that he wasn’t in a hurry for a proposal because he had one more day to collect sand between his toes (yet he responded to my email in record time). So we’re on vacation, but are we really on vacation?
Thinking outside the box?
At a panel discussion for enterprising women that I attended last week, I heard a particular sentiment that resonated with me. The point that was being addressed was that changes in the economy, in technology and in the way we work have contributed to a paradigm shift — it’s no longer enough to simply “think outside the box,” because the “box” is no longer there.
