Team insight180 expands on one of the most important and effective ways to connect with one of your most important audiences: your existing clients. Read the blog post to learn how to let them know about the work "they didn't know you did."
Smart (Re)Start: Refresh Your Brand and Remind Clients What You Do
Refresh your brand. Discover five smart ways to reengage clients, clarify what you do, and highlight your evolving services.
Think Like Buddy the Elf: The Joy of Authentic Branding
Discover how embracing Buddy the Elf’s joyful spirit can guide brands toward more authentic, human marketing this holiday season.
Purpose, Perseverance, and the Beauty of Doing Good Work
We’ve got a secret—sort of. Not that we’ve been trying to keep it under wraps necessarily, but I couldn’t let more time go by without sharing this company milestone. insight180 is (quietly) celebrating 25 years in business. In many ways, it’s a year like any other—projects to guide, brands to clarify, stories to tell. But as a wise friend reminded me, acknowledging milestones matters. They help us pause, take stock, and remember how far we’ve come. Why Quietly? Because our work at insight180 has always been about the other.
Your Logo Deserves More Than An Algorithm
Your logo deserves more than an algorithm. Human designed logos are better for brands, plus AI can't beat collaborating with a design firm.
Branding With Soul: Why Core Values Aren’t Just Words
Your brand doesn’t have to change the world overnight. But when you brand with soul and consistently lead with values, you potentially change the world around you—one choice, one interaction, one relationship at a time. The latest blog post from insight180 President Wendy Baird offers a good place to start.
Back to the Core: Why Simplicity is the Secret Ingredient of Great Branding
Inspired by National Simplicity Day—but more about brand clarity than closet cleaning. Simplicity in branding isn't about being basic. It's about being clear. Get back to your why, clean up the clutter, and build something clear, confident, and completely you.
Practice, not Perfection: Striving for Work/Life Balance
The work/life balance struggle is real and always shifting. In this month's blog post we share some of the tips we've learned over the years to achieve balance. We also share photos and take aways from our spring retreat. Read the blog to find out more.
Fun Finds: What We’re Loving in 2025!
This new year, we’re looking for things that inspire joy, hope, and creativity. Today we’re turning our creative eye to our own industry, and we have to say, we’re excited about the possibilities! Here are a few of the trends in design and marketing that inspire us.
How to Create Your 12-Month Social Media Calendar: A Step-by-Step Guide
Here's insight180's step-by-step guide on how to craft your own 12-month social media calendar tailored to your annual goals. Social media has become a cornerstone of B2B and nonprofit marketing strategies, yet creating content on the fly can feel overwhelming and lead to inconsistent posting. The 12-month social media calendar acts as a roadmap for strategic, organized, and impactful presence online.
Pausing to Reflect, Celebrate and Think Ahead
Taking time for reflection can help personal and professional growth. As you head into the new year, make time to pause and reflect on the past year, the lessons learned, wins achieved, and goals you'd like to continue to work towards. These prompts can help you get started.
When and Why to Refresh Your Logo
Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.
