“Windowsill. . . . Piccadilly Circus. . . ” every time I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie, The Glass Slipper. She loses herself in the sound of saying and repeating some of her favorite words.
Ten “can’t miss” dos and don’ts when naming a business.Choosing a business name is one of the most important tasks when starting, growing or changing a business. Not only is it part of that first impression you make among your audience, but it, along with your logo, is the heart of your brand. Your brand is all about how you connect and then are perceived – so your name needs to be descriptive, inspiring, and relatable, and needs to evoke positive feelings, or at least curiosity.
