Insight180 is delighted to welcome Nikole McWright to our team! Disguised as a mild-mannered office manager, Nikole’s superpowers include organizational magic and mastery.
insight180’s Favorite Valentine’s Day Messages
Spread a little love today! We can’t resist those sweet, corny love-inspired messages on Valentine’s Day. In years past, we’ve helped spread the love from a “maker- perspective” — with design-, type-, color- and code-inspired love notes… after all, those are some of the tools we use every day. Here are eight of our favorite messages from 2017 and 2018 as well as two new ones for 2019 for you to share. Just click on the image to share directly to Facebook, and tag the one you love.
What a Year! 2018 in a Nutshell
A temporary move out of and then back to Old Ellicott City, exciting new projects, tried and true clients, exciting artistic endeavors…. Whether it was onboarding a new brand positioning client, designing a logo or annual report, or expanding outreach for our clients on social media, insight180 had a memorable and creative 2018. We also had some challenges, including the second “100-year flood” in Ellicott City within two years, displacing us…again. But we didn’t let that get us down! Thanks to our own business continuity plan, we were able to work remotely and communicate effectively with each other and our clients during the six-plus months we were out of the office.
Who Wins the Dunkin-WW Rebrand Smackdown?
As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.
So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers?
What I Learned: An Intern’s Experience at Insight180
This summer, insight180 had the pleasure of working with graphic design intern Sara Nowasky over the summer. As Sara prepares to head back to school, we decided to do a quick Q&A to hear about what she learned and her favorite parts about working at insight180.
5 Generations: A Look in the Mirror
This spring, we conducted an online survey about multiple generations in the workplace and heard from close to 100 professionals about some of the conflicts and benefits of having four (sometimes five!) generations at work.
In this blog, we share some insights on how each generation sees itself – traits they’re proud of, traits they find disappointing – and what each generation sees as unfair perceptions of their group.
5 Generations: What Happens When We Work Together
Part Two of a three-part series on multiple generations in the workplace.
In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.
Welcoming Our Summer Intern to the Team!
Insight180 would like to welcome our summer intern, Sara Nowaskey! Sara is a senior at Salisbury University in Salisbury, Maryland, where she is majoring in Graphic Design. She is excited to join the insight180 team for a few months and looks forward to soaking in all the knowledge and experience she can – from creating and refining designs and understanding brand campaigns, to observing and working with clients.
5 Generations: Culture Clash in the Workplace?
For the first time ever, we now have four (sometimes five!) generations in the workforce. We’re all living longer. We’re retiring later. And new generations continue to enter the workforce. As business leaders, people managers and colleagues, we wondered how the mix is changing the way we work. Are there conflicts between the generations? What are the benefits of a cross-generational workplace? How do the generations see themselves?
Made with Love: Six Design-Inspired Valentine’s Cards
“We think you’re fontastic, Valentine!” Valentine’s Day is always filled with cute, corny puns targeted for anyone. We love receiving them, reading them and (most importantly) creating them! Here are six Valentine’s Day graphics made by insight180 for you to enjoy and share with your Valentine! By special request, we’re including the 2017 “designer” Valentines that inspired us to spread the love even more.
Social Media Dimensions Made Simple: Your 2018 Blueprint
Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly updated. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images change on a whim.
Insight180 is Getting into the Holiday Spirit in Old Ellicott City!
It’s the holiday season in Old Ellicott City and the insight180 team is thrilled to be a part of Main Street action this year!
