In my last blog, I addressed the first hurdle in helping you decide “Vector vs Raster? How to Choose the Right File Format.” In this article, I will take it one step further and help you choose the right file extension for the job from each of the two categories.
You’ve seen it before. “Fuzzy” looking edges, logos that have been distorted and stretched in a Word document or PowerPoint, blurry images. These are telltale signs of a problem we encounter often . . . vector vs. raster confusion. As an art director and designer, one of the most common problems that I run into when working with other people’s files (especially logos) is that the files are not optimized for their specific use. And, yes, it can be confusing! So we wanted to use this blog post as an opportunity to help educate readers on the differences between the most used file formats and when to use them. Using the right type of image file, you can make sure your audience views crisp, clean and beautiful looking materials.
To best serve our clients, we always to stay up-to-date with the current state of branding, marketing and social media. Here are some tips, tricks and suggestions we’ve found across the web that we think are the most helpful, informative and supplementary this week!
Welcome to another day of yucky weather! It is below freezing again and to be honest I am truly ready for spring. I really can’t complain compared to all those people in Boston but I feel like this winter is never-ending. We are supposed to get freezing rain again later today and then are in for more snow tomorrow night. Ho Hum! The cabin fever is starting to set in for many of us around this office so when I was looking for some ideas for my blog post this morning and came across a follow up for Southwest’s rebrand on the blog “Brand New,” I felt a glimmer of hope in what seems to be a dreary and cold world lately. I know you are probably thinking why, but the idea of flying somewhere warm and sunny made me smile. I won’t really be going anywhere for a couple more months but just the thought made dealing with these last couple days of nasty weather seem almost bearable. So I thought I would share the details on Southwest’s rebranding and maybe it will inspire some thoughts of warm sunshine.
Want to turn boring images into better, more eye-catching visual masterpieces for your blog and social media posts but don’t want to invest hundreds of dollars on Photoshop? Then this post is definitely for you. There is no reason why our clients can’t add photos to their websites and social media sites on their own. Actually we encourage it. That is after all, why we have turned to WordPress to create all of our websites. It makes it so you, as the client can edit your website and and add photos on your own without always having to ask us for help.
One of the neat things about a WordPress website or blog is that you don’t need to have any coding skills. Whether you’re running a simple blog or a business website, you can get by just fine without knowing code. The array of built-in features and customization options that come with most plugins and themes enable you to create a site that makes you look like a programming whiz.
What are your goals?
Over the past few months we have been updating a bunch of our client websites to WordPress and with that has come the synonymous question of whether or not they “need” to have a blog on their site. The answer depends on a few key elements: The goals you have for your website, the size of your current audience, your current domain rank, if others sites with a high domain rank are regularly linking to your site and whether your website is regularly putting out fresh content in other ways. If the end doesn’t justify the means, spending time on blogging may not be for you. However, if your company is putting time, energy and money into a new website, it could all be for nothing without a blog. It all depends on your goals.
Breaking News: Security Breach
It seems like every time I turn on the news there is a headline such as “Twitter Hack Breaches Thousands of Accounts” or “Security Breach Exposes 4.2M credit, Debit Cards.” With all these major consumer hackings lately, security has become a big tech topic in our everyday lives. According to a recently released Harris poll, three of five US adults who are online say they feel vulnerable to being hacked. I think the reason is that most people aren’t sure of the best way to keep their information and websites safe from this type of activity.
As a designer, I am constantly asking clients for images to help me better promote their brand. Whether it be their logo or photos of their staff and/or events, it’s not at all unusual that I receive images that are unuseable, and when I try to explain why, clients often seem stunned or confused. After all, the images are digital, so can’t they just be converted? Often, the answer is no, they can’t. File formats exist to serve different circumstances for use, which by nature, makes them not right for all uses and circumstances. I hope the following “cheat sheet” helps to clear up some of the confusion.
Have a new design project and aren’t sure whether to use digital or offset printing? It’s not always easy to know which way to go. Every design project is different, so the answer varies from project to project. It isn’t just a matter of cost, there are many factors to be considered before choosing digital or offset for your printing needs. In order to make an educated decision, it is important to understand each method, as well as the advantages and disadvantages of each.
“Less is more” has become a pretty strong trend lately in the world of logo design. More and more brand facelifts are sharing a common theme: simplicity. To name a few just in the past couple weeks, Netflix, Paypal and Avery have followed suit. Take a look:
The temperatures are finally rising and it is starting to really feel like spring around here! I don’t know about you but I am extremely excited to hear the sounds of birds chirping and am thoroughly enjoying watching the trees and flowers start to bloom. It makes me smile. There is just something about spring that makes me feel refreshed. Maybe it’s the annual spring cleaning that happens around my house every year.