A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.
Being that we are currently doing some logo and branding for a client in the wine industry, I thought that exploring the world of color might be a fun topic. We have just about finished up our black and white logos for the client and it is almost time to show them some color options. However, the color options are a little tricky since it seems like most companies in the industry use the same old color palate. I know that when people think of wine they think of red, white and blush (pink) but the question is are these are only options and how do I get away from them?
I think that in all the years that we have had a president, we have never had one quite like Barack Obama when it comes to his ability to realize how important branding is to represent who we are and what we stand for. Everyone who followed his campaign will never forget his logo or slogan “Change We Can Believe In.” Whether or not you were/are an Obama fan, his slogan was something people will never forget. He never backed down from it. He believed in what he was representing and that authenticity is what made him a strong competitor. It made him stand out from the pack and ultimately, I think, what gave him that edge.
Twitter seems to be everywhere these days. At times, it’s a veritable bird frenzy. So we’ve been thinking about how, and if, it might be used to support a company’s branding.
BMW wins Coolest Brand, Best Performance Brand and Best Exterior Brand Design, 2009.
The economic stresses businesses are facing right now make it seem like the whole world is upside down, that running a business now is different than before. And everyone's fear is, do we have the skill set to be able to see it through?
Brand Identity: Lowe fs Website
Our website design for Lowe fs
