Blog : branding

Quizzing. Quantifying. Quicktiming: October 2013 Newsletter
Tara Urso

Quizzing. Quantifying. Quicktiming: October 2013 Newsletter

How Memorable is Your Logo?
By Bethany Howell

I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …

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Soul. Seven. Salute. September 2013 Newsletter
Tara Urso

Soul. Seven. Salute. September 2013 Newsletter

SoulCycle — How They Created a Cult Following
By Chris Quinn

You may not be aware of it, but there’s been a revolution going on in the exercise world. An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.

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August Logo Design Round-Up
Tara Urso

August Logo Design Round-Up

We thought it would be fun to share some of the news in the design world (stuff we love to look at). Here’s a “round-up” of sorts to cover what’s iconic, what’s trending and what’s happening in corporate identity.

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Branding Your Startup
Wendy Baird

Branding Your Startup

I recently had the privilege of being part of a panel at the Maryland Center for Entrepreneurship’s Speaker Series to discuss marketing for emerging companies. We had some great questions and input from participants, which always makes it more interesting for everyone. Most concurred that as technology changes and it becomes more important to be connected and keyed in to what’s going on, basic branding building blocks still apply. As a startup, it’s very important to invest in your initial branding.

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What Makes a Meaningful Brand?
Tara Urso

What Makes a Meaningful Brand?

What Makes a Meaningful Brand?

When you think of a meaningful brand you might envision an organization that is philanthropic, transparent, socially and ethically responsible. While these are all pieces of what it means to be a meaningful brand, the relationship between the audience and brands are changing and in a nutshell, it means brands need to work a lot harder to be meaningful to their audiences. In order to beat the competition, a brand’s products or services not only must meet their customers’ needs, they also need to appeal to the things that their audience cares about and can implement into their daily lives.

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Conscious Leadership Connection
Wendy Baird

Conscious Leadership Connection

conscious leadership

Conscious leadership. . . .and what makes a great client

Insight180 has been in business for almost 15 years, and during that time we’ve worked with so many different kinds of clients. From startups, restaurants, brewers, retailers and solopreneurs to large membership organizations, public-private partnerships, Fortune 500 companies and international nonprofits, we have been very fortunate to work with some truly great ones. Lately we’ve been focusing on advisory firms in the business-to-business arena, or those who sell the “invisible” — a complex service, consulting, program or idea.

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JCPenney: Too Much, Too Fast?
Bethany Howell

JCPenney: Too Much, Too Fast?

  • By Bethany Howell
  • April 30, 2013
  • branding

This week, I thought it would be great to recap on the JCPenney rebrand and what has happened since its launch back in early 2012 and what we can take away from it.

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