In a previous blog post we addressed the fact that many times, marketing terms get used interchangeably when they actually mean very different things. Learn below the actual meaning of branding, differentiation, positioning and corporate identity and the roles they play in business development and marketing.
Check out these logo design changes for June 2014.
Contrary to our post about the, “Less is more” logo trend, Disney has given their logo a refresh but, has yet to adopt a flat design. With the type logo no longer surrounded by the box and mouse ears, Disney opted to make the ears smaller and incorporate it into the type logo itself. I think this makes for a much cleaner, distinctive, high quality logo.
“Less is more” has become a pretty strong trend lately in the world of logo design. More and more brand facelifts are sharing a common theme: simplicity. To name a few just in the past couple weeks, Netflix, Paypal and Avery have followed suit. Take a look:
American entrepreneurs may have a well-earned reputation for risk taking, but once we have a modicum of success, we tend to turn into a timid bunch—or maybe the better term is reluctant. We’ve figured out what works on our own for initial growth, so we start relying on that status quo experience, often refusing to recognize changes appearing on the horizon, reluctant to see what’s right in front of us.
While we write much about the audience we serve, B2B professional services and advisory firms and nonprofits, we can learn much from the consumer branding all around us. Today we look at some food establishments. Remember, branding is not just a logo, a color scheme or graphics on your website. It’s a compilation of those things and more. Visual branding (logo, imagery, color scheme) is important but branding is also about messaging and how your audience feels about your business and the perception that prevails. If your company sends a message and makes a promise (we have the best crabcakes in Baltimore!) and delivers on that promise, your establishment is building brand trust.
For Orioles’ fans, opening day in Baltimore is like Christmas come early, and this year’s opening day did not disappoint. While the few weeks running up to opening day were snow ridden, March 31st brought warmer weather for Orioles and Red Sox fans alike. With the O’s victory over the Red Sox (2-1), many believe this could be Baltimore’s year.
There aren’t many organizations where the leader is just as famous as the brand itself. Sir Richard Branson, the Founder of Virgin Group, a collection of more than 400 companies, the most notable of which: Virgin Records, Virgin Mobile, Virgin Atlantic and Virgin America, has created an energy and excitement around the Virgin Brand that is unparalleled. Virgin Group has created more billion-dollar companies in more sectors than any other company.
Check out these quotes on Branding and Design, and more, on Pinterest!
Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Remember when you were a kid and the only thing you had to worry about over the holidays was to make sure you were on your best behavior and that you left Santa a nice note with some cookies for his reindeer before bed so that when Santa arrived he would leave you some presents as a reward for your good behavior? As I get older, the list gets bigger as to what needs to be done and way more stressful – trees to decorate, parties, cookies to bake, an overwhelmingly long list of people to buy for…With less than two weeks left go, I thought I might give you some helpful tips for choosing a meaningful holiday gift for your clients.
Happy November! Here are some brands giving their logos a refresh:
Nature Valley
Nature Valley’s new hand-drawn look emulates their fresh, organic positioning.
It’s logo design round-up time again, when we highlight design updates to some of the brands you may or may not know. I’m pretty sure you know all of these! Check out 7-eleven currently under construction, some speculative Washington football team logos and a popular morning news/entertainment show logo. Interesting round-up this month.
