Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.
A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”
Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.
Brand Identity: BSO Academy Logo, Emailer and Print Mailer
Our logo design, Emailer design and print mailer design for BSO Academy.
As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!
Brand Identity: Bellies & Births
Our logo design for Bellies & Births
Brand Identity: 5 Star Distribution Services Logo
Our logo design for 5 star distribution services.
Brand Identity: Blue Tractor Ale Logo
Our logo design for Blue Tractor Ale
Brand Identity: Backfin Pale Ale Logo
Our logo design for Backfin Pale Ale
Brand Identity: Baby outfitters Logo
I was reminded this past week, on a few different occasions, that the art of positioning is based on the ability to narrow focus and to let go. In a meeting with a new client who was struggling to clearly define the services his company provided and to whom, it became clear that his biggest challenge was in positioning. In his attempt to be more service-oriented and have greater reach, the company tried to become too many things to too many types of customers, and the brand lost relevance.
Brand Identity: AWADEG Logo
