Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.
Brand Identity: BSO Academy Logo, Emailer and Print Mailer
Our logo design, Emailer design and print mailer design for BSO Academy.
As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!
Brand Identity: Bellies & Births
Our logo design for Bellies & Births
Brand Identity: 5 Star Distribution Services Logo
Our logo design for 5 star distribution services.
Brand Identity: Blue Tractor Ale Logo
Our logo design for Blue Tractor Ale
Brand Identity: Backfin Pale Ale Logo
Our logo design for Backfin Pale Ale
Brand Identity: Baby outfitters Logo
I was reminded this past week, on a few different occasions, that the art of positioning is based on the ability to narrow focus and to let go. In a meeting with a new client who was struggling to clearly define the services his company provided and to whom, it became clear that his biggest challenge was in positioning. In his attempt to be more service-oriented and have greater reach, the company tried to become too many things to too many types of customers, and the brand lost relevance.
Brand Identity: AWADEG Logo
I recently treated myself to an ipad. But what I find myself thinking a lot about is just how nice my buying experience was with it. Add to that, the fact that half the businesses we work with have, at one point or another, asked us to make them the Apple of their industry. A daunting request. But we know what they are asking for when they say it. They want to be a leader, to be different, to be about more than just exchange of services for renumeration, but mostly I think they want to be liked and successful.
Brand Identity: AIPT Logo and Brochure
