I recently treated myself to an ipad. But what I find myself thinking a lot about is just how nice my buying experience was with it. Add to that, the fact that half the businesses we work with have, at one point or another, asked us to make them the Apple of their industry. A daunting request. But we know what they are asking for when they say it. They want to be a leader, to be different, to be about more than just exchange of services for renumeration, but mostly I think they want to be liked and successful.
Company ABC is a tech consulting firm in the secure government contracting space that promotes a fundraising event for a highly respected, well run charity for rehabilitating soldiers injured abroad. The veteran owners and many of their clients care passionately about the cause, and the thousands of dollars they contribute directly impact those in need of immediate assistance. Their contribution fills a vast funding deficit and gives the charity a much needed financial boost. And, it serves as an expression of Company ABC’s brand. They pride themselves on their integrity, reputation and transparency, and their commitment to their clients, country and community is evident in their brand from the way they provide services to the way they demonstrate giving back.
Ten “can’t miss” dos and don’ts when naming a business.
The prevalence of social media has made sharing easy. So when you have a message of value to share, make sure to get it out.
