When the brand waters get muddy
Company ABC is a tech consulting firm in the secure government contracting space that promotes a fundraising event for a highly respected, well run charity for rehabilitating soldiers injured abroad. The veteran owners and many of their clients care passionately about the cause, and the thousands of dollars they contribute directly impact those in need of immediate assistance. Their contribution fills a vast funding deficit and gives the charity a much needed financial boost. And, it serves as an expression of Company ABC’s brand. They pride themselves on their integrity, reputation and transparency, and their commitment to their clients, country and community is evident in their brand from the way they provide services to the way they demonstrate giving back.
Brand Identity: Tritech Website
Brand Identity: Silverstein & Ostovitz Logo and Website
Welcome to marketing, put your feet up.

Sounds like cartoon commentary, doesn’t it? Picture a guy at a desk with a marketing sign above him, feet up talking on the phone. But branding and marketing is not fluffy, “designy” stuff. Branding and marketing is what makes the difference between a full pipeline of leads and an empty one.
Brand Identity: Nebraska Society of Washington, D.C. Website
What's in a Name?
Ten “can’t miss” dos and don’ts when naming a business.
Choosing a business name is one of the most important tasks when starting, growing or changing a business. Not only is it part of that first impression you make among your audience, but it, along with your logo, is the heart of your brand. Your brand is all about how you connect and then are perceived – so your name needs to be descriptive, inspiring, and relatable, and needs to evoke positive feelings, or at least curiosity.
Is passion part of your brand?
The prevalence of social media has made sharing easy. So when you have a message of value to share, make sure to get it out.
Brand Identity: Decorium Logo and Print Mailers
Brand Identity: Decorium Logo and Print Mailers
Our logo design and print mailer designs for Decorium
Simply A Bird

Last Wednesday, Twitter abandoned its many recognizable icons and adopted the little blue bird mascot as the “universally recognizable symbol of twitter.” This means there will be no more logo text or the lowercase ‘t’ icon to represent twitter. Instead, the social network will simply be using just the bird as their new trademark.
Questions to address in your website.

There are certain common questions that those who buy advisory services tend to ask themselves. Many are questions they will be too hesitant to ask directly. If you are not addressing these questions in your website, you might want to consider doing so. If you have an editable site built in a CMS like WordPress or Drupal, the fix is easy. Add content that addresses these concerns. One of the first things we do, when evaluating the effectiveness of a potential client’s website, is to ask these questions to determine a list of new content that might need to be developed.










