Blog : logos

Using The Color Wheel
Bethany Howell

Using The Color Wheel

Being that we are currently doing some logo and branding for a client in the wine industry, I thought that exploring the world of color might be a fun topic. We have just about finished up our black and white logos for the client and it is almost time to show them some color options. However, the color options are a little tricky since it seems like most companies in the industry use the same old color palate. I know that when people think of wine they think of red, white and blush (pink) but the question is are these are only options and how do I get away from them?

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Pizza Hut Logo Revamped
Bethany Howell

Pizza Hut Logo Revamped

  • By Bethany Howell
  • July 22, 2009
  • logos

pizza_hut_before_after__full

Over the past two years Pizza Hut has begun a massive brand-repositioning to modernize. With the tough economic times and people eating out less they have introduced, “The Hut” which aims to introduce fresher and more abundant toppings. It’s an effort to get back those consumers who have opted to eat in for healthier options. This new image, the red pizza boxes and their new menu items like multigrain pizza are part of Pizza Hut’s effort to reconnect with consumers.

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10 Simple But Often Forgotten Logo Design Tips
Bethany Howell

10 Simple But Often Forgotten Logo Design Tips

I just came across an article on LogoDesignLove.com’s website and wanted to share it with our blog readers. Our summer intern, Alex, who’s worked only on class projects so far, had the opportunity to contribute some ideas for a pro bono project we’re working on. As this is one of her first “real-life” projects, we thought this list was a great quick tip reference for her when working on concepts. It includes some great design essentials that all of us should be reminded of when thinking about logos.

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