Blog : *Smart Strategies

A Social Butterfly’s Guide to Social Media

A Social Butterfly’s Guide to Social Media

Companion Blog to the Social Hermit’s Guide to Social Media

Actual physical networking is NOT happening right now due to the coronavirus pandemic that is keeping us all physically distant. We are all — regardless of where we are on the introvert/extrovert spectrum — adapting to how we are social. We recently refreshed a great article on making the most of social media when one is an introvert. I, too, am a big believer in social media. However, being more the extrovert, I was an early adopter who embraced the social networking opportunities. Good, right? Well, yes. . . and no. I probably jumped in somewhat blindly. After years of participating, posting, engaging, and sharing, I have also learned when to rein it in – observing more, sharing less, offering help, and interacting more strategically. So, for all you social butterflies out there who took the plunge, joined every new platform available and may have–at one point or another–over-shared, this post is for you.

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Scam, Bam, No Thank You, Man!

Scam, Bam, No Thank You, Man!

The time had come! Our QuickBooks Desktop version was expiring and we needed to decide whether to stay with the desktop version or move to QuickBooks Online. I was really excited about making the switch to online! This would mean being able to access insight180 work remotely, also allowing our accountant to access remotely and giving us the capability to offer direct deposit to our employees. Gone would be the days of having to be physically “with” the computer designated as the QB computer. OK, maybe not exciting to everyone, but I love streamlining!

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7 Tips to Make Sure Your Newsletter Actually Gets Delivered

7 Tips to Make Sure Your Newsletter Actually Gets Delivered

You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?

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Jargon, Cliches and Catchphrases (Oh My!)

Jargon, Cliches and Catchphrases (Oh My!)

Okay, let’s think outside the box for a moment. It’s a no-brainer, right? At the end of the day, everyone understands that these jargony phrases, frequently used as convenient shortcuts, ultimately muddy the waters in communicating. You guessed it! This post is about communicating clearly, avoiding jargon (everyday and business), and simplifying stale catchphrases. Why? There are a few good reasons.

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Social Media Audits: How to Do One (and Why You Should)

Social Media Audits: How to Do One (and Why You Should)

Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.

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5 Generations: A Look in the Mirror

5 Generations: A Look in the Mirror

This spring, we conducted an online survey about multiple generations in the workplace and heard from close to 100 professionals about some of the conflicts and benefits of having four (sometimes five!) generations at work.

In this blog, we share some insights on how each generation sees itself – traits they’re proud of, traits they find disappointing – and what each generation sees as unfair perceptions of their group. READ MORE

5 Generations: What Happens When We Work Together

5 Generations: What Happens When We Work Together

Part Two of a three-part series on multiple generations in the workplace.

In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.

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5 Generations: Culture Clash in the Workplace?

5 Generations: Culture Clash in the Workplace?

For the first time ever, we now have four (sometimes five!) generations in the workforce. We’re all living longer. We’re retiring later. And new generations continue to enter the workforce. As business leaders, people managers and colleagues, we wondered how the mix is changing the way we work. Are there conflicts between the generations? What are the benefits of a cross-generational workplace? How do the generations see themselves? READ MORE