Developing A Content Marketing Strategy
By Tara Urso
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.
What Are Your Goals? Why create content in the first place? First, make a list of goals and direct your attention toward attaining them. Some examples of content strategy goals would be …
Facebook Graph Search: Why Likes Have Just Become More Important
By Tara Urso
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to …
Recent Project:
Disaster Rebuilders
It’s so rewarding when something we do helps others and our most recent WordPress website launch will do just that — help a nonprofit called Disaster Rebuilders respond to large-scale disasters where low-income homes have been destroyed. As a mission partner of The Fuller Center for Housing, Disaster Rebuilders is currently helping families displaced by Hurricane Sandy.
Check out their cause here.
Learn more about insight180 here.
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