by Rachel Quinn
My brief, but excellent, time at Insight180 has come to a close as summer winds down and I head back to Philly for the start of my senior year of college. I doubt I can properly express the immense amount of knowledge and skill I gained from working with the team at Insight180, but I’ll attempt to try as a proper thank you and goodbye.
Insight180 would like to welcome our summer intern, Rachel! Rachel is a rising senior at Saint Joseph’s University in Philadelphia, where she double majors in Journalism and Communication Studies. While learning about the industry, Rachel will be writing website copy for new projects, doing community outreach for upcoming events, writing press releases, and helping manage client’s social media. Previously interning with The National Archives and writing for publications such as Dormify, Her Campus and her university newspaper, Rachel is excited to bring her love of writing to Insight180.
Wendy Baird, President and Principal of Insight180, recently completed Leadership Howard County‘s flagship program, Leadership Premier! The program’s purpose is to inspire and connect those who already have a strong record of community service. Using this program as a model, Leadership has expanded its programs to address the development of future leaders. Each class consists of 45-50 individuals who are selected from a cross section of the community.
Why the fuss about the positioning statement?
In brand audits and workshops that we facilitate, much of our effort focuses on the positioning and reassurance statement. Why? Because this is what identifies your company (or program or service), conveys what you do, for whom, and how you help solve a need in a unique way. Oh yes, and this must be clear, concise and authentic.
If you’re thinking about starting a podcast with the goal of generating leads and getting your brand in front of your target audience, now could be prime time. With the success of Serial, Sarah Koenig’s spin-off of This American Life, which broke records as it became the fastest podcast to reach 5M downloads and streams in itunes history, more of your audience is becoming interested in this medium than ever before.
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
To best serve our clients, we always to stay up-to-date with the current state of branding, marketing and social media. Here are some tips, tricks and suggestions we’ve found across the web that we think are the most helpful, informative and supplementary this week!
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
We are inundated with marketing messages day in and day out; morning, noon and night someone is talking to or at us about something s/he want us to pay attention to.
Welcome to another day of yucky weather! It is below freezing again and to be honest I am truly ready for spring. I really can’t complain compared to all those people in Boston but I feel like this winter is never-ending. We are supposed to get freezing rain again later today and then are in for more snow tomorrow night. Ho Hum! The cabin fever is starting to set in for many of us around this office so when I was looking for some ideas for my blog post this morning and came across a follow up for Southwest’s rebrand on the blog “Brand New,” I felt a glimmer of hope in what seems to be a dreary and cold world lately. I know you are probably thinking why, but the idea of flying somewhere warm and sunny made me smile. I won’t really be going anywhere for a couple more months but just the thought made dealing with these last couple days of nasty weather seem almost bearable. So I thought I would share the details on Southwest’s rebranding and maybe it will inspire some thoughts of warm sunshine.
Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18 must-know email stats to keep in mind while creating your email campaigns. A few stats that jump out to us are:
I’m a people person. It’s through relationships and one-on-one communication that I feel I am most effective. So of course, one of my favorite parts of the creative branding process is the meeting with an organization’s CEO and key players during the discovery phase. Asking some important questions to key individuals reveals so much about the organization and helps determine the creative choices we will make during the rebranding process. Listening, learning, watching interactions, and observing the culture—all of these actions inform and inspire how we will develop strategic recommendations and ultimately, brand design and messaging.
