To start off, let’s congratulate the RAVENS! We are, after all, a Baltimore-area company (and I for one love the Ravens!).
Will '13 be a lucky year?
Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.
Now. Not. New.: insight180 January 2013 Newsletter
Will ’13 Be a Lucky Year?
By Chris Quinn
Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.
The Branding of Santa
With Christmas here again, I thought I’d share something I came across on a design blog I occasionally frequent called LogoDesignLove. It’s a cute take on the branding of Santa. It was done by The Bond Agency for Icon Magazine. According to the post, there was “a general feeling at the (Bond) office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don’t know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility.”
It's not all about you.
We’ve all been there. You’re part of a great presentation or meeting among your peers or clients; great discussion ensues; wonderful, meaningful questions that apply to the whole group are being presented and answered and commented on; and then it happens. One person asks a question that pulls the focus away from the tremendous momentum that has been occurring and focuses on his or her specific issue. It sucks the energy from the room. Do you know what I’m talking about? It’s frustrating, discourteous and ultimately disheartening. Even masterful facilitators can find it difficult to get back on track. And that is a great reminder for those charged with developing website strategy and content. It’s not always all about you.
Holiday Gifts: Making the List, Checking It Twice
Corporate gift giving is a long-standing tradition and gift options run the gamut from greeting cards to custom imprinted laptop bags. But it can be challenging to decide what to give and to whom. Most businesses give the same gift to everyone on the list, while others give individually chosen items. So, as an advisory services firm, what should you do? Here are a few things to consider:
How To Reach Success in Marketing
I glanced down… the ground was 300 feet below me and I had to jump. I had to trust that I would make it down safely. My heart was pumping fast and I was more frightened than I’d like to admit, but I leaned back, as instructed, and took the leap. I was rappelling into a cave. Initially I was scared, but once I jumped I was able to sit back and enjoy the beautiful views around me.
Aim To Be You, Not Another Them
A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”
Blog post popularity in 3 easy steps
One of the most effective marketing strategies helping advisory businesses (those that sell advisory services to consumers or other businesses) grow these days is content marketing — writing effective blog posts that resonate with your target audience and that get noticed by search engines.
Everything old is new again.
Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.
Brand Identity: BSO Academy Logo, Emailer and Print Mailer
Brand Identity: BSO Academy Logo, Emailer and Print Mailer
Our logo design, Emailer design and print mailer design for BSO Academy.
Did u poof read?
As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!
