Brand Identity: Bellies & Births
Our logo design for Bellies & Births
Brand Identity: 5 Star Distribution Services Logo
Brand Identity: 5 Star Distribution Services Logo
Our logo design for 5 star distribution services.
Landing Pages: Beyond the Basics
One of the keys to a successful landing page is making it easy for site visitors to share and pass on to others, which means making sharing options a focus on your page. That’s why it’s so important to omit your site’s navigation, footers and other common elements from the page. To reduce distraction to other pages and control focus on just what is being offered in the landing page and promoting it to others.
Brand Identity: Blue Tractor Ale Logo
Brand Identity: Blue Tractor Ale Logo
Our logo design for Blue Tractor Ale
Brand Identity: Backfin Pale Ale Logo
Brand Identity: Backfin Pale Ale Logo
Our logo design for Backfin Pale Ale
Landing Pages: The Basics
A landing page is a special, stripped-down page in your website that’s dedicated to capturing information about your site visitor. In order to entice your visitor to give you that information, landing pages usually contain special offers — like a free e-book, or other information product, or a special offer related to a product or service.
You are not alone.
I recently read something that truly shocked me. And I am not easily shocked. Four words nearly guaranteed to get your email opened are “You Are Not Alone.” It’s known to bring an average open rate of 90%, often stretching to even 100%, and for a wide range of audience groups and subject areas.
Brand Identity: Baby Outfitters Logo
Brand Identity: Baby outfitters Logo
Brand Strategy: What’s your ONE big thing?
I was reminded this past week, on a few different occasions, that the art of positioning is based on the ability to narrow focus and to let go. In a meeting with a new client who was struggling to clearly define the services his company provided and to whom, it became clear that his biggest challenge was in positioning. In his attempt to be more service-oriented and have greater reach, the company tried to become too many things to too many types of customers, and the brand lost relevance.
A simplified logo for eBay
Last week, eBay unveiled a new logo, a re-design intended to reflect a shift by the online marketplace away from auctions and collectibles toward full-priced, buy-it-now merchandise. In a note on eBay’s website, president Devin Wenig said, “Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.”
Brand Identity: AWADEG Logo
Brand Identity: AWADEG Logo
LinkedIn Company Pages
Just under a year ago in November 2011 LinkedIn updated the capabilities of their company pages, enabling company pages to have followers and enabling company admins to share status updates with their followers. This enabled companies, and especially small companies, to become more engaged with their LinkedIn networks.
