Having a hard time thinking of new ways to bring traffic to your blog? Struggling to make a topic compelling? You don’t always need to stick to the written word. In fact mixing it up with media (like images, videos, podcasts, etc.), can make your blog more interesting to readers and can cater to a wider range of those who digest information in different ways.
I often come across articles titled something like, “10 things you didn’t know about Facebook.” Each time I get excited that I am about to learn new intricacies related to the Facebook platform, but that rarely happens! So, after scanning a recent article about 10 things I did know about Facebook, I decided to put together my own list of tips and tools that I have not seen written about, things that you may not know about, but could be very useful for your Facebook business page. If there are others to add to the list, please add it in the comment section.
Sounds like cartoon commentary, doesn’t it? Picture a guy at a desk with a marketing sign above him, feet up talking on the phone. But branding and marketing is not fluffy, “designy” stuff. Branding and marketing is what makes the difference between a full pipeline of leads and an empty one.
Ten “can’t miss” dos and don’ts when naming a business.Choosing a business name is one of the most important tasks when starting, growing or changing a business. Not only is it part of that first impression you make among your audience, but it, along with your logo, is the heart of your brand. Your brand is all about how you connect and then are perceived – so your name needs to be descriptive, inspiring, and relatable, and needs to evoke positive feelings, or at least curiosity.
There was a great article on creativity in Fast Company magazine recently. It was written by John Cleese of Monty Python fame. The legendary writer, actor, comedian has become a well-known student and speaker on creativity and how to cultivate it. It’s a wonderful article that will get you thinking, and maybe even give you justification to let go a bit, as he cites the power of the unconscious mind being vastly important not only in creative matters but effective decision making in complex situations.
The prevalence of social media has made sharing easy. So when you have a message of value to share, make sure to get it out.
Brand Identity: Decorium Logo and Print Mailers
Our logo design and print mailer designs for Decorium
Last Wednesday, Twitter abandoned its many recognizable icons and adopted the little blue bird mascot as the “universally recognizable symbol of twitter.” This means there will be no more logo text or the lowercase ‘t’ icon to represent twitter. Instead, the social network will simply be using just the bird as their new trademark.
There are certain common questions that those who buy advisory services tend to ask themselves. Many are questions they will be too hesitant to ask directly. If you are not addressing these questions in your website, you might want to consider doing so. If you have an editable site built in a CMS like WordPress or Drupal, the fix is easy. Add content that addresses these concerns. One of the first things we do, when evaluating the effectiveness of a potential client’s website, is to ask these questions to determine a list of new content that might need to be developed.
Brand Identity: Highland Website
I’ve been reading some great books on entrepreneurship, business consulting, and the new rules of PR, marketing and social media in this incredibly connected world we’re in. Business is different. The climate has shifted. One really can start a business on a shoe string, or invest hundreds of thousands of dollars to help it grow. Both are viable. Some of the smaller companies are even doing it better than their larger, more established counterparts within the same space.
