I recently treated myself to an ipad. But what I find myself thinking a lot about is just how nice my buying experience was with it. Add to that, the fact that half the businesses we work with have, at one point or another, asked us to make them the Apple of their industry. A daunting request. But we know what they are asking for when they say it. They want to be a leader, to be different, to be about more than just exchange of services for renumeration, but mostly I think they want to be liked and successful.
We all receive them and we all send them. Some more than others, but for the most they are an integral part of conducting business on a daily basis. What are they? Emails! Emails are meant to engage, excite or inspire your current and potential clients but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.
I walk into Starbucks and without thinking I place my order, a Grande in a Venti cup iced Starbucks Double Shot with two Splendas, non-fat milk, and room. I guess there is only one way to put this – I am a creature of habit! I know I am not alone; most people follow a daily routine and are creatures of habit. Perhaps you, too, drink the same coffee every morning, or you wake up every morning, read the newspaper, drive to work, read your emails, and then get on with the tasks you need to accomplish.
Company ABC is a tech consulting firm in the secure government contracting space that promotes a fundraising event for a highly respected, well run charity for rehabilitating soldiers injured abroad. The veteran owners and many of their clients care passionately about the cause, and the thousands of dollars they contribute directly impact those in need of immediate assistance. Their contribution fills a vast funding deficit and gives the charity a much needed financial boost. And, it serves as an expression of Company ABC’s brand. They pride themselves on their integrity, reputation and transparency, and their commitment to their clients, country and community is evident in their brand from the way they provide services to the way they demonstrate giving back.
Having a hard time thinking of new ways to bring traffic to your blog? Struggling to make a topic compelling? You don’t always need to stick to the written word. In fact mixing it up with media (like images, videos, podcasts, etc.), can make your blog more interesting to readers and can cater to a wider range of those who digest information in different ways.
