The Blog

Writing a newsletter — inexpensive marketing

Writing a newsletter — inexpensive marketing

Trust me when I tell you, the excuses abound. Let’s see, “we don’t have time,” “don’t know what to say,” “can’t write,” “lack a good email list,” “don’t know what software to use,” “have no ideas,” “won’t be able to keep up with it,” “don’t know how to make it look professional.” Breathe. “Don’t have enough expertise,” “don’t see the point,” “don’t want to turn off our customers”, “don’t want to give away our secrets”, “think emailers get blocked anyway”, “aren’t creative enough,” and our favorite of all time, “I don’t want to bore people.”

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Finding your voice — content marketing dos

Finding your voice — content marketing dos

Content marketing is nothing new. If you are a company that consults or advises, or deals with “selling the invisible,” you may already be considered a thought leader and have a paper trail of articles, speeches and case studies that you’ve shared with clients. But are you consistently producing and distributing material that is useful and engaging to your target audience? Are you seeing results in organic search or social media efforts?

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6 reasons why we chose WordPress

6 reasons why we chose WordPress

In late March, we’re scheduled to launch our new website. (Can’t wait!) We chose WordPress as the content management system in which to develop the site, and we think our reasons for doing so can be relevant to you, our clients, as well.

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Advice on transitioning to a new website

Advice on transitioning to a new website

We know what it’s like to be you. We’ve been our own client lately and we’ve been working on a new website. Questions have come up on just how and when we should announce and launch it. So we thought we’d share some best practice tips with you — and, at the same time, use it as a nice way to let you know about the change that’s coming. So, that’s tip number one.

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You Are My Hero!!!!!!!!!

You Are My Hero!!!!!!!!!

What does your subject line say?

The other day I received an email from my friend. The subject read, “YOU ARE MY HERO!!!!!!!” I looked at the subject line, and thought, ‘Really? Why?’ So… I opened the email – even though I was in the middle of something else. Of course I would have opened the email even if there was no subject, because it was from a good friend of mine, but I probably would have left it until I finished with the project I was working on.

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