Insights

Spread the love! Happy Valentine’s Day!
insight 180 team

Spread the love! Happy Valentine’s Day!

Every year, we like to celebrate Valentine’s Day by creating our own fun, design-inspired digital cards. It’s our way of virtually sharing the love! Here are some of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on the card image in our blog to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2020, 2019, 2018, and 2017, too! Happy Valentine’s Day!

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How to Avoid Buyer’s Remorse with Your Brand Refresh
Elizabeth Doubleday

How to Avoid Buyer’s Remorse with Your Brand Refresh

Years ago, I bought a new-to-me car. When we arrived at the dealer to pick it up, they were ready. The car was spotless. Workers gave balloons to our young sons and shook hands with my husband and me. A few days later, we received a “Welcome to the Family” card in the mail, congratulating us on our auto selection and inviting us to join the fan club – complete with a tin of cookies! Surely, there could be no doubt that we made a smart purchasing decision.

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20 Things We Celebrate About 2020
Wendy Baird

20 Things We Celebrate About 2020

Back in January, the insight180 team was excited for the promise of 2020. No, really! We were busier than ever, exhilarated by the work we were doing, and making plans to celebrate our 20th anniversary in business this year! Woo hoo! In late February, I personally experienced the trip of a lifetime traveling to Costa Rica for what was truly an epic business/connection retreat. I returned home on March 3rd and by March 13th, Maryland was in lockdown. My team, our clients, and basically everybody we know were thrust into new territory, making huge adjustments to the way we lived and worked. Fear and uncertainty became part of the daily narrative.

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Fun Finds
insight 180 team

Fun Finds

Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next (especially this year with its many unexpected challenges). That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.

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Sales Fear? Six Tips to Help You Get Out of Your Own Way
Wendy Baird

Sales Fear? Six Tips to Help You Get Out of Your Own Way

Your website looks great. You’ve spent a lot of time, energy, and resources to develop a wonderful, purpose-driven business that is making a positive impact in the world. You have a track record of helping those that you serve. You’ve developed a beautiful product. You’re ready to go. But when it comes to reaching out to your network, you freeze. What’s happening here?

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How to Know When It’s Time to Update Your WordPress Website
Bethany Howell

How to Know When It’s Time to Update Your WordPress Website

You’ve had that inkling that it’s time for a refresh. Your brand consultant tells you that your site is more than six years old. You just learned that the most recent version of WordPress has caused a compatibility issue with your theme or plugins. Your plugin updates are starting to send errors to you. Or it just looks outdated and unappealing. Any one of these is good reason to pay close attention.
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First Impressions: Is Your Company Looking its Best?
Elizabeth Doubleday

First Impressions: Is Your Company Looking its Best?

A stylish dress. A classy suit. A trendy pair of shoes. What you wear and how you look carries a lot of weight when it comes to what others think about you. We all do it. Within a few seconds of meeting someone, we’ve already formed opinions that have nothing to do with the facts we know about a person. Most of us, for example, believe that attractive people are smarter and friendlier than less attractive folk. Or that people who are skilled in one area are naturally capable in others. It’s human nature. And first impressions matter.

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Social Media Made Simple: 2020 Blueprint
Nastasia Vasconcells

Social Media Made Simple: 2020 Blueprint

Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.

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A Social Butterfly’s Guide to Social Media
Wendy Baird

A Social Butterfly’s Guide to Social Media

Companion Blog to the Social Hermit’s Guide to Social Media

Actual physical networking is NOT happening right now due to the coronavirus pandemic that is keeping us all physically distant. We are all — regardless of where we are on the introvert/extrovert spectrum — adapting to how we are social. We recently refreshed a

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The Great Pause: Showing Up and Doing the Work
Wendy Baird

The Great Pause: Showing Up and Doing the Work

The calendar in our office still marks our last day in the office, before the great pause. Since Friday, March 13th our hearts have been broken in so many different ways. A global pandemic and the struggle of so many in their final breaths. Loved ones being separated during that time. Parents trying to do their day job while educating and parenting and sharing their devices and “office space,” and maybe finding a moment of peace. Physical and social distancing. Divisiveness on social media and in our country. And then Breonna Taylor, Ahmaud Arbery, George Floyd, dear Lord not again… struggling in their final breaths. Racism is also pandemic. We’ve made a mess of things. It’s difficult. It’s uncomfortable. We have gotten so much wrong.

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