Insight180 is celebrating 20 years in business this year. Wow! Twenty years of working with some truly great organizations to create great brands and have more impact in the world. Twenty years of curiosity, listening and discovery. Of beautiful design and smart strategy. Of amazing people, teamwork, resilience, generosity, and opportunity.
You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?
Okay, let’s think outside the box for a moment. It’s a no-brainer, right? At the end of the day, everyone understands that these jargony phrases, frequently used as convenient shortcuts, ultimately muddy the waters in communicating. You guessed it! This post is about communicating clearly, avoiding jargon (everyday and business), and simplifying stale catchphrases. Why? There are a few good reasons.
Every website refresh project is a dynamic undertaking. Even when clients have a clear idea of what content they want to include and a good sense of how they want to change the look of their website, there are almost always changes that occur along the way.
Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.
I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh.
Some of the biggest brands in the world are immediately identifiable by color association alone. Think Starbucks green, Target red, UPS brown. These brands have made color a critical element of their process, a key consideration in their outreach efforts, and consistency across platforms, materials and devices is critical. Even for small and mid-size B2B companies, consistent color can work to your advantage. So how do you make sure you’re getting color right?
You’ve decided to refresh your brand. You crafted your story, updated your logo, and are building a new website that beautifully and authentically communicates the best of who you are, what you offer, and how you help your clients. Now what?
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
Insight180 is delighted to welcome Nikole McWright to our team! Disguised as a mild-mannered office manager, Nikole’s superpowers include organizational magic and mastery.
Spread a little love today! We can’t resist those sweet, corny love-inspired messages on Valentine’s Day. In years past, we’ve helped spread the love from a “maker- perspective” — with design-, type-, color- and code-inspired love notes… after all, those are some of the tools we use every day. Here are eight of our favorite messages from 2017 and 2018 as well as two new ones for 2019 for you to share. Just click on the image to share directly to Facebook, and tag the one you love.
Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?
