LinkedIn. Twitter. Blogging. Webinars. The way that we digitally communicate with customers has changed over the past decade. New digital media have been invented and older media have either disappeared or evolved to keep up. However, one of the oldest forms of digital communication is still one of the best ways to reach your audience – email marketing.
When creating a new website, or refreshing an existing one, most people remember to tackle the big things. Identifying groups of potential web visitors (customers, potential customers, donors, employees, investors, partners) and the information they’ll need. Designing an inviting and visitor-friendly layout with beautiful photos or graphics. Crafting compelling copy that tells visitors you “get” them – you know who they are, understand their needs and can help solve their challenges.
So, after my two-part series on file formats, File Types: Which One is Right for Me? and Vector vs. Raster? How To Choose The Right File Format, I realized I should probably elaborate on another key aspect of determining which files will work best for a project: high resolution vs. low resolution. This is the final key element in choosing the right image for your assigned task.
“We think you’re fontastic, Valentine!” Valentine’s Day is always filled with cute, corny puns targeted for anyone. We love receiving them, reading them and (most importantly) creating them! Here are six Valentine’s Day graphics made by insight180 for you to enjoy and share with your Valentine! By special request, we’re including the 2017 “designer” Valentines that inspired us to spread the love even more.
Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly updated. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images change on a whim.
It’s the holiday season in Old Ellicott City and the insight180 team is thrilled to be a part of Main Street action this year!
Social media has become an integral part of the marketing mix over the past ten years. Most people are using at least one platform, and a majority of businesses have their own business pages on Facebook and other social media platforms.
As the face of your B2B advisory firm, you’re interacting with customers and partners every day. Do they consider you a go-to expert in your industry? If not, how can you position yourself – and your business – as a valuable resource?
In my last blog, I addressed the first hurdle in helping you decide “Vector vs Raster? How to Choose the Right File Format.” In this article, I will take it one step further and help you choose the right file extension for the job from each of the two categories.
Your customers – and prospects – probably know less about your services than you think. The hard reality is that until they need a certain product or service, they may not bother to find out whether you do it (or sell it). Sometimes they just don’t think to ask. And when they’re ready, the first place they’ll look for an answer is probably your website.
As we work with clients to update their websites, one of the main topics of conversation is about “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?”
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.” – Jeff Bezos, Founder of Amazon.com
