You’ve decided to refresh your brand. You crafted your story, updated your logo, and are building a new website that beautifully and authentically communicates the best of who you are, what you offer, and how you help your clients. Now what?
How to get started on Instagram for your B2B
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
Welcome to the insight180 team, Nikole!
Insight180 is delighted to welcome Nikole McWright to our team! Disguised as a mild-mannered office manager, Nikole’s superpowers include organizational magic and mastery.
insight180’s Favorite Valentine’s Day Messages
Spread a little love today! We can’t resist those sweet, corny love-inspired messages on Valentine’s Day. In years past, we’ve helped spread the love from a “maker- perspective” — with design-, type-, color- and code-inspired love notes… after all, those are some of the tools we use every day. Here are eight of our favorite messages from 2017 and 2018 as well as two new ones for 2019 for you to share. Just click on the image to share directly to Facebook, and tag the one you love.
Shifting Perspectives to Create New Possibilities
Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?
What a Year! 2018 in a Nutshell
A temporary move out of and then back to Old Ellicott City, exciting new projects, tried and true clients, exciting artistic endeavors…. Whether it was onboarding a new brand positioning client, designing a logo or annual report, or expanding outreach for our clients on social media, insight180 had a memorable and creative 2018. We also had some challenges, including the second “100-year flood” in Ellicott City within two years, displacing us…again. But we didn’t let that get us down! Thanks to our own business continuity plan, we were able to work remotely and communicate effectively with each other and our clients during the six-plus months we were out of the office.
How Community Can Enhance Your Business Presence on Social Media
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
Who Wins the Dunkin-WW Rebrand Smackdown?
As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.
So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers?
What Do the 2018 Facebook Updates Mean to You?
Throughout 2018, Facebook made some pretty big changes to their platform. The algorithm has been updated. Fake profiles have been removed. Profiles are better protected. All this to stop the spread of “fake news” and to make Facebook a social place to be, again.
What I Learned: An Intern’s Experience at Insight180
This summer, insight180 had the pleasure of working with graphic design intern Sara Nowasky over the summer. As Sara prepares to head back to school, we decided to do a quick Q&A to hear about what she learned and her favorite parts about working at insight180.
How to Create a Successful Online Campaign For Your Nonprofit
Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit.
5 Generations: A Look in the Mirror
This spring, we conducted an online survey about multiple generations in the workplace and heard from close to 100 professionals about some of the conflicts and benefits of having four (sometimes five!) generations at work.
In this blog, we share some insights on how each generation sees itself – traits they’re proud of, traits they find disappointing – and what each generation sees as unfair perceptions of their group.
