UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
What’s Your New Year’s Intention?
Instead of a new year’s resolutions for your business, try setting a new year’s intention. A simple phrase that reminds you of your goals all year long. Here are five steps and some questions to get you started.
How to Keep Your WordPress Website Safe
October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.
Six Easy Steps For a Website Refresh
In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.
WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)
When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.
Fun Finds
So much has changed in the past year. New things are catching our eye. The insight180 team has once again gathered a few design-inspired items that capture some of the movements and moments of today. From Disney World and the Olympic logos to generational aging trends and post-pandemic design trends, we hope these creative “finds” bring you some enjoyment and inspiration. What’s something you’ve been noticing?
Content block? 5 ideas to help you to create social posts when you’re feeling stuck
As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.
7 TIPS TO HELP CLARIFY YOUR BRAND (AND WHY IT MATTERS)
As a business owner, you already know that to serve your clients best, you must first understand them. Chances are, you do. You’ve crunched the numbers, analyzed the data, and modified your products or services time and time again to get them exactly where you need them to be. Or, rather, you’ve refined your services to specifically meet the needs of your clients.
Fun Finds
Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next (especially this year with its many unexpected challenges). That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.
Fun Finds
Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next. That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.
Just a little more white space, please.
I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh.
How to Navigate the World of Color for Your Brand
Some of the biggest brands in the world are immediately identifiable by color association alone. Think Starbucks green, Target red, UPS brown. These brands have made color a critical element of their process, a key consideration in their outreach efforts, and consistency across platforms, materials and devices is critical. Even for small and mid-size B2B companies, consistent color can work to your advantage. So how do you make sure you’re getting color right?
