Brand Identity: Rugs to Riches
Our logo design for Rugs to Riches
Brand Identity: Prologue Logo
Brand Identity: Prologue Logo
Our logo design for Prologue Inc.
7. Do a site check…
. . .websites, that is. Is your site up to date? By that we mean, is news truly new? Do all of your outside links work? Do all of the page links lead somewhere? As time progresses and businesses transform, so do their websites. Links are embedded, pages are added, pictures are planted. Have you taken a look at your site navigation lately? Do all of the links still work? Does your site need an overhaul? Maybe have an outsider take a look — they may find things that you miss.
Brand Identity: Winemasters Logo
Brand Identity: Winemasters Logo
Our logo design for Winemasters
Brand Identity: Studio Inspire Logo
Brand Identity: Studio Inspire Logo
Our logo design for Studio Inspire
Google's Branding Issue
In the philosophy section of Google’s corporate website at www.google.com/corporate/tenthings.html, Google publicizes 10 statements that articulate their general principals of behavior with which they try to operate. It’s a great thing to have in a website. We’ve recommended it to many clients. It tells your customers and potential customers just who are you are what you stand for. It gives them concrete information that goes deeper than a specific product or service offering, that helps them understand who you are as a company behind the scenes. It gives customers a reason to become fans, to believe in you, to develop loyalty to you.
UNBRANDING?! WHAT?!
A little more than 6 months ago, Starbucks experimented with what was being coined as an “unbranding” experiment. Faced with a high level of saturation in its Seattle, Washington market area, Starbucks dropped its brand name at an existing location, and replaced it with a descriptive “15th Ave E Coffee & Tea.” Starbucks was concerned that its growing monopolization of the market was creating resentment among its loyal flock. Was it in Starbucks best interest to be perceived as the giant now, beating the smaller, local, unique coffee houses out of business? Is this the double edged sword of huge success?
Solar's Rise
Has solar energy’s time finally come? The field has grown exponentially in recent years. As brand consultants in the green world, we’ve certainly seen amazing growth take place. Even President Obama is a believer, having just approved $200 M of funds to solar research to help expand the industry.
Microsoft and the ipod
We recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking.
Take a look, here, at our blog. We got a chuckle out of it. We think you will too.
I recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking.
Low carbon economy?
A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.
Using The Color Wheel
Being that we are currently doing some logo and branding for a client in the wine industry, I thought that exploring the world of color might be a fun topic. We have just about finished up our black and white logos for the client and it is almost time to show them some color options. However, the color options are a little tricky since it seems like most companies in the industry use the same old color palate. I know that when people think of wine they think of red, white and blush (pink) but the question is are these are only options and how do I get away from them?
President Obama's Logo Savviness
I think that in all the years that we have had a president, we have never had one quite like Barack Obama when it comes to his ability to realize how important branding is to represent who we are and what we stand for. Everyone who followed his campaign will never forget his logo or slogan “Change We Can Believe In.” Whether or not you were/are an Obama fan, his slogan was something people will never forget. He never backed down from it. He believed in what he was representing and that authenticity is what made him a strong competitor. It made him stand out from the pack and ultimately, I think, what gave him that edge.
