If it is your job to differentiate and grow your business, you own a tall task—especially in this environment of information overload, when all of us are overwhelmed with new platforms, media channels and ways to get noticed.
Branding and the Importance of Mouthfeel
“Windowsill. . . . Piccadilly Circus. . . ” every time I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie, The Glass Slipper. She loses herself in the sound of saying and repeating some of her favorite words.
Creating a Strong Brand Presence with Social Media Graphics
When establishing a digital marketing plan for your business, creating visual elements beyond your logo alone is simply essential. With your competition working to grab the attention of your audience, text posts alone won’t cut it. Sure, you could use some pre-existing images from Pinterest, but that won’t help build YOUR brand among your audience like your very own branded social media graphics will.
Lessons Learned from an Intern about Content Writing
by Rachel Quinn
My brief, but excellent, time at Insight180 has come to a close as summer winds down and I head back to Philly for the start of my senior year of college. I doubt I can properly express the immense amount of knowledge and skill I gained from working with the team at Insight180, but I’ll attempt to try as a proper thank you and goodbye.
The Power of the Positioning Statement
Why the fuss about the positioning statement?
In brand audits and workshops that we facilitate, much of our effort focuses on the positioning and reassurance statement. Why? Because this is what identifies your company (or program or service), conveys what you do, for whom, and how you help solve a need in a unique way. Oh yes, and this must be clear, concise and authentic.
Why Social Media Shouldn’t Stand Alone
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Is Your Website’s User Experience Costing You Leads?
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
True Colors: Overcoming Marketing Deafness and Overload
We are inundated with marketing messages day in and day out; morning, noon and night someone is talking to or at us about something s/he want us to pay attention to.
"LUV" to Inspire Thoughts of Sunshine
Welcome to another day of yucky weather! It is below freezing again and to be honest I am truly ready for spring. I really can’t complain compared to all those people in Boston but I feel like this winter is never-ending. We are supposed to get freezing rain again later today and then are in for more snow tomorrow night. Ho Hum! The cabin fever is starting to set in for many of us around this office so when I was looking for some ideas for my blog post this morning and came across a follow up for Southwest’s rebrand on the blog “Brand New,” I felt a glimmer of hope in what seems to be a dreary and cold world lately. I know you are probably thinking why, but the idea of flying somewhere warm and sunny made me smile. I won’t really be going anywhere for a couple more months but just the thought made dealing with these last couple days of nasty weather seem almost bearable. So I thought I would share the details on Southwest’s rebranding and maybe it will inspire some thoughts of warm sunshine.
Branding: The Big Idea
I’m a people person. It’s through relationships and one-on-one communication that I feel I am most effective. So of course, one of my favorite parts of the creative branding process is the meeting with an organization’s CEO and key players during the discovery phase. Asking some important questions to key individuals reveals so much about the organization and helps determine the creative choices we will make during the rebranding process. Listening, learning, watching interactions, and observing the culture—all of these actions inform and inspire how we will develop strategic recommendations and ultimately, brand design and messaging.
Practicality Marketing
Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)
5 Facts About Baltimore Brand Old Bay
When thinking of uniquely Maryland brands, a few that always come to mind are Under Armour, Natty Boh and of course, Old Bay. Marylanders are known for their brand loyalty. Search Instagram and Twitter for #oldbay and you’ll find hundreds of photos of people showing their Maryland pride with their favorite seasoning blend.
