Good branding is all around us.
While we write much about the audience we serve, B2B professional services and advisory firms and nonprofits, we can learn much from the consumer branding all around us. Today we look at some food establishments. Remember, branding is not just a logo, a color scheme or graphics on your website. It’s a compilation of those things and more. Visual branding (logo, imagery, color scheme) is important but branding is also about messaging and how your audience feels about your business and the perception that prevails. If your company sends a message and makes a promise (we have the best crabcakes in Baltimore!) and delivers on that promise, your establishment is building brand trust.