Blog : branding

Building Your Brand One Interaction at a Time
Wendy Baird

Building Your Brand One Interaction at a Time

coordinated response website screen shot

Sometimes a gift just falls in your lap (or lands in your email box). As I was contemplating a branding blog post I was working on this morning, I received this email from one of our advisory firm clients. What a pleasure when one’s work is truly appreciated, and even better when the client really “gets” it. There are some really great insights here, and I share with his permission:

Hey, Wendy:

I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.

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Baked not Frosted
insight180 team

Baked not Frosted

I recently heard a reference about branding and marketing that really stuck in my head. It expresses so well just how to think about branding and marketing as it relates to building a business.

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Facebook Graph Search: What It Means For B2B
Tara Urso

Facebook Graph Search: What It Means For B2B

Like us on Facebook

Why Likes Have Just Become More Important.

The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.

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Avoiding Marketing’s Shiny Object Syndrome
Wendy Baird

Avoiding Marketing’s Shiny Object Syndrome

We’ve all experienced it at one time or another – that uncontrollable urge to spend time or money on the latest gizmo, app, online tool, trick or offer. Remember Dug, the adorable talking golden retriever from Pixar Disney’s movie, Up, who in the midst of conversation would become distracted and exclaim, “Squirrel!?” You may chuckle, but Shiny Object Syndrome (SOS) occurs all the time, including in our marketing.

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Shifts. Shake-ups. Showpiece.: insight180 Newsletter February 2013
Tara Urso

Shifts. Shake-ups. Showpiece.: insight180 Newsletter February 2013

Shifting Perspectives
By Wendy Baird

Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.

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Shifting perspectives
Wendy Baird

Shifting perspectives

shift key

Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.

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Will '13 be a lucky year?
insight180 team

Will '13 be a lucky year?

Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.

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Now. Not. New.: insight180 January 2013 Newsletter
Tara Urso

Now. Not. New.: insight180 January 2013 Newsletter

Will ’13 Be a Lucky Year?
By Chris Quinn

Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.

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Aim To Be You, Not Another Them
Bethany Howell

Aim To Be You, Not Another Them

A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”

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Everything old is new again.
Wendy Baird

Everything old is new again.

Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.

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