Insight180 is happy to introduce our new digital marketing coordinator, Caroline Cerand! We are excited to have her on board and believe she will be a great asset to our team! Meet Caroline:
My path to digital marketing and becoming insight180’s digital marketing coordinator has not been a straight line. But then again, the choices we have and make and experiences along the way are what make life interesting.
I went to the University of Mary Washington, a small, vibrant, academically rigorous liberal arts college in Fredericksburg, VA, and like many starting their college careers, I did not have a clear picture of what my career path might look like. I was interested in so many things, and took a variety of classes to see what I truly enjoyed and what I might be good at. Eventually, I found a calling in both Marketing and English, and decided to create my own major within the Communications Department — with a focus on Digital Marketing (at the time, my school didn’t offer a standard course for this degree, but allowed individual studies).
In the summer of 2015, I worked as a marketing intern at Brothers Services Company, a home remodeling company. I worked on a number of projects that allowed me to make an impact for the company, gave me hands-on experience in marketing tactics, and afforded me the opportunity to work in a professional office environment.
Going into my senior year, I volunteered in the school’s athletic department. As a student-athlete myself, I worked as the Student-Athlete Advisory Committee (SAAC) Service Coordinator, where I managed two community- and campus-wide fundraisers and ran the tutoring program. I really enjoyed working in the department, which included managing social media for the fundraisers, allowing me to gain more exposure in my field.
Upon graduation in 2016, I accepted a graduate internship — this time, with a construction product wholesale company called Kenseal Construction Products. I managed the Kenseal social media presence and assisted the marketing manager with email campaigns, print media, and other tasks to assist the team. This was where I really began to love digital marketing.
I had always known that I wanted to serve others and make an impact, and having the opportunity to work with both a large company AND the school’s athletic department helped to confirm this.
I was fortunate enough to have attended an American Marketing Association networking event in the spring, where I met Wendy Baird of insight180. While I was researching insight180, I found a business description that resonated — “We work with growing small- to mid-size businesses and nonprofits that sell the invisible – forward-thinkers whose main product is a service, idea or advice.” I was instantly drawn to insight180; I applied and interviewed, and the rest is history.
I am very excited to join insight180, to learn and grow with our clients, and make a difference with the entire insight180 team!
– Caroline Cerand, Digital Marketing Coordinator