Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Happy New Year!
I can’t believe another year has passed. So many great things happened in 2013 (especially with the arrival of my little munchkin) but l am really excited for the new opportunities and the clean slate that 2014 brings. I think that with the change of the calendar on January 1st there is also a change in perspective for most people. It is a time when we commit ourselves to new goals and self-improvement with a positive attitude. We can shed the disappointments of the past and start fresh.
Digital Marketing Predictions for 2014 | Part 1
Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.
Tips for meaningful holiday gift giving
Remember when you were a kid and the only thing you had to worry about over the holidays was to make sure you were on your best behavior and that you left Santa a nice note with some cookies for his reindeer before bed so that when Santa arrived he would leave you some presents as a reward for your good behavior? As I get older, the list gets bigger as to what needs to be done and way more stressful – trees to decorate, parties, cookies to bake, an overwhelmingly long list of people to buy for…With less than two weeks left go, I thought I might give you some helpful tips for choosing a meaningful holiday gift for your clients.
How #GivingTuesday Used Social | Social Media Today
Today our article, “How #GivingTuesday Used Social Media to Create a Global Day of Giving,” was published on Social Media Today and has been hanging out on the front page ever since. Check it out and let us know what you think.
Leaving Thanksgiving to "Luck" and Engaging Clients
It’s hard to believe Thanksgiving is only a week away.
If that realization strikes panic inside of you, take a breath, I have a little something fun to help ease you into the holiday and maybe help take some stress out of planning that perfect meal. Every year I go through the same drill of trying to decide whether or not I actually want to host Thanksgiving at my house or not. I am not sure why I always do this because there really isn’t any need for the anxiety. I cook dinner every night for the most part, so why is this day any different?
November Logo Design Round-Up
Happy November! Here are some brands giving their logos a refresh:
Nature Valley
Nature Valley’s new hand-drawn look emulates their fresh, organic positioning.
Is complacency killing your business?
“Are we like late Rome, infatuated with past glories, ruled by a complacent, greedy elite, and hopelessly powerless to respond to changing conditions?” — Camille Paglia
Seven tips for coming up with great content when you're stuck
Where do you come up with content?
It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.
October Logo Design Round-Up
It’s logo design round-up time again, when we highlight design updates to some of the brands you may or may not know. I’m pretty sure you know all of these! Check out 7-eleven currently under construction, some speculative Washington football team logos and a popular morning news/entertainment show logo. Interesting round-up this month.
Newsjacking: Reaching Your Audience in Real-Time.
Is Your Message Being Received By Your Audience?
We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.
Quizzing. Quantifying. Quicktiming: October 2013 Newsletter
How Memorable is Your Logo?
By Bethany Howell
I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …
