Insights

The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014

A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our article on Social Media Today, “The Ultimate List of Content Creation Tools for 2014.”

READ MORE
Helping Our Clients Create Greener Printed Solutions

Helping Our Clients Create Greener Printed Solutions

Over the years, I’ve watched “green” printing practices evolve from being an afterthought to becoming a fact of life, an expectation. Like it or not, sustainability has become an underlying theme that has grown in importance throughout the last decade. Clients today expect and demand sustainable choices. And, as the designer, I have the power to help clients find better solutions which will help them reach their sustainability goals without having to sacrifice or compromise on the “wow-factor.” Eco-consciousness doesn’t have to get in the way of the quality or creativity of the final product. There are many ways to approach a responsibly printed solution that you can be proud of.

READ MORE
Happy New Year!

Happy New Year!

I can’t believe another year has passed. So many great things happened in 2013 (especially with the arrival of my little munchkin) but l am really excited for the new opportunities and the clean slate that 2014 brings. I think that with the change of the calendar on January 1st  there is also a change in perspective for most people. It is a time when we commit ourselves to new goals and self-improvement with a positive attitude. We can shed the disappointments of the past and start fresh.

READ MORE
Digital Marketing Predictions for 2014 | Part 1

Digital Marketing Predictions for 2014 | Part 1

Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.

READ MORE
Tips for meaningful holiday gift giving

Tips for meaningful holiday gift giving

Remember when you were a kid and the only thing you had to worry about over the holidays was to make sure you were on your best behavior and that you left Santa a nice note with some cookies for his reindeer before bed so that when Santa arrived he would leave you some presents as a reward for your good behavior? As I get older, the list gets bigger as to what needs to be done and way more stressful – trees to decorate, parties, cookies to bake, an overwhelmingly long list of people to buy for…With less than two weeks left go, I thought I might give you some helpful tips for choosing a meaningful holiday gift for your clients.

READ MORE
Leaving Thanksgiving to "Luck" and Engaging Clients

Leaving Thanksgiving to "Luck" and Engaging Clients

It’s hard to believe Thanksgiving is only a week away.

If that realization strikes panic inside of you, take a breath, I have a little something fun to help ease you into the holiday and maybe help take some stress out of planning that perfect meal. Every year I go through the same drill of trying to decide whether or not I actually want to host Thanksgiving at my house or not. I am not sure why I always do this because there really isn’t any need for the anxiety. I cook dinner every night for the most part, so why is this day any different?

READ MORE
Seven tips for coming up with great content when you're stuck

Seven tips for coming up with great content when you're stuck

the content conundrum. how to get ideas

Where do you come up with content?

It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.

READ MORE