Why Companies Care About Location-Based DataA recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55 million places around the world and serves as the “location layer” in other apps like Instagram and Vine, but why are Foursquare’s insights so important to companies? The article notes:
An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
You may not be aware of it, but there’s been a revolution going on in the exercise world. An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
As another September approaches and the beautiful summer slips away, my head is exploding with ideas and possibilities. As much as I’m trying to hang on to the peace and calm of a wonderful unplugged vacation hiking in the beautiful High Sierras in July, I’m also energized by the thought of fall. We have actually had a very busy summer, a little less laid back than some, but we’re counting our blessings for being busy with some great clients.
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK
We thought it would be fun to share some of the news in the design world (stuff we love to look at). Here’s a “round-up” of sorts to cover what’s iconic, what’s trending and what’s happening in corporate identity.
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
I recently had the privilege of being part of a panel at the Maryland Center for Entrepreneurship’s Speaker Series to discuss marketing for emerging companies. We had some great questions and input from participants, which always makes it more interesting for everyone. Most concurred that as technology changes and it becomes more important to be connected and keyed in to what’s going on, basic branding building blocks still apply. As a startup, it’s very important to invest in your initial branding.
Last weekend I was out running my usual Sunday errands and one of my stops was the grocery store. I had my list ready and was ready to start shopping but when I walked through the door they were handing out coupons for 50% off toilet paper. Now, I normally stick to my list and get in and out, but the coupon seemed too good to pass up. So I added toilet paper to my list. When I got to the aisle and found the toilet paper, I stopped and sort of just stood there. There were so many options, how do I make a decision? This isn’t normally where I buy that kind of stuff so it all seemed really overwhelming.
When you think of a meaningful brand you might envision an organization that is philanthropic, transparent, socially and ethically responsible. While these are all pieces of what it means to be a meaningful brand, the relationship between the audience and brands are changing and in a nutshell, it means brands need to work a lot harder to be meaningful to their audiences. In order to beat the competition, a brand’s products or services not only must meet their customers’ needs, they also need to appeal to the things that their audience cares about and can implement into their daily lives.
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
