I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something fun for the designer in me and it’s challenging. Now whenever I am out, I am looking at every sign we pass or when we watch tv, I keep my eyes peeled for any of the ones that have been keeping me stumped. All this logo fun got me to thinking, what elements are required to create a great logo? What is it that keeps these particular logos emblazoned in our brains and why are we able to recognize what they are even when we are seeing only part of the logo?
