The Blog

What Makes a Meaningful Brand?
Tara Urso

What Makes a Meaningful Brand?

What Makes a Meaningful Brand?

When you think of a meaningful brand you might envision an organization that is philanthropic, transparent, socially and ethically responsible. While these are all pieces of what it means to be a meaningful brand, the relationship between the audience and brands are changing and in a nutshell, it means brands need to work a lot harder to be meaningful to their audiences. In order to beat the competition, a brand’s products or services not only must meet their customers’ needs, they also need to appeal to the things that their audience cares about and can implement into their daily lives.

READ MORE
Influence Marketing for B2B and Advisory
Tara Urso

Influence Marketing for B2B and Advisory

Influence Marketing Is…

Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.

READ MORE
Conscious Leadership Connection
Wendy Baird

Conscious Leadership Connection

conscious leadership

Conscious leadership. . . .and what makes a great client

Insight180 has been in business for almost 15 years, and during that time we’ve worked with so many different kinds of clients. From startups, restaurants, brewers, retailers and solopreneurs to large membership organizations, public-private partnerships, Fortune 500 companies and international nonprofits, we have been very fortunate to work with some truly great ones. Lately we’ve been focusing on advisory firms in the business-to-business arena, or those who sell the “invisible” — a complex service, consulting, program or idea.

READ MORE
JCPenney: Too Much, Too Fast?
Bethany Howell

JCPenney: Too Much, Too Fast?

  • By Bethany Howell
  • April 30, 2013
  • branding

This week, I thought it would be great to recap on the JCPenney rebrand and what has happened since its launch back in early 2012 and what we can take away from it.

READ MORE
Plain text email — not so fast.
insight180 team

Plain text email — not so fast.

I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email you use every day to correspond with business associates.

READ MORE