Are You Leaving Customer Retention to Luck?
By Chris Quinn
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Four Common Website Mistakes That Might Cost You Clients
Take a good, hard look at your website. Compare it to some of your competitors, or some sites with similar goals.
Brand Identity: Line of Sight Logo and Website
Influence Marketing for B2B and Advisory
Influence Marketing Is…
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.
Mouthfeel. Mobile. Marketing: insight180 June 2013 Newsletter
Mobile’s Out. Responsive is In.
By Chris Quinn
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
Conscious Leadership Connection
Conscious leadership. . . .and what makes a great client
Insight180 has been in business for almost 15 years, and during that time we’ve worked with so many different kinds of clients. From startups, restaurants, brewers, retailers and solopreneurs to large membership organizations, public-private partnerships, Fortune 500 companies and international nonprofits, we have been very fortunate to work with some truly great ones. Lately we’ve been focusing on advisory firms in the business-to-business arena, or those who sell the “invisible” — a complex service, consulting, program or idea.
Mobile's out. Responsive is in.
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
Strategy. Surprised. Staffing: insight180 May 2013 Newsletter
Strategic Marketing Explained
By Chris Quinn
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
JCPenney: Too Much, Too Fast?
This week, I thought it would be great to recap on the JCPenney rebrand and what has happened since its launch back in early 2012 and what we can take away from it.
Plain text email — not so fast.
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email you use every day to correspond with business associates.
Strategic Marketing Explained
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
The "Free" Phenomenon
I’m a pretty old dog. I’ve been in the branding and marketing business for over 30 years, so I tend to think I’ve seen most everything. But it’s been impossible for a while now not to notice a phenomenon that I really thought I’d never see — working for free. We’re surrounded with free access to really complex services. Facebook is free. Twitter is free. Even hosting has become practically free.
