So, when was the last time you got out there to network? These gatherings can be a great opportunity to meet new prospects and just get your name out there. Pass out a few business cards, make a few connections, and meet some future clients. Even if the person you are meeting does not need your service right now, they may in the future. And so might someone they know. Events are happening all around our area and we highly suggest checking a few out. Happy networking!
Now is the perfect time to plan your editorial calendar. What will be in your next few newsletters? Now is the time to think about it. Perhaps branch out to see what your subscribers want to read about. By asking for advice you are jump-starting the conversation and opening communication with your clients.
There is something to be said about the necessity of SEO. Search engine optimization is key in getting yourself found. While an eye-catching website and great links are essential, if clients cannot easily discover your site, it is all for nothing. Make your site easy to find. Use applicable keywords or even phrases commonly used around the office and plant them throughout your website. In our case “brand strategy”, “differentiating”, “positioning”, are all words that are important to our line of work as well as the services we offer. If someone happens to be searching for say, branding advice, they just may stumble upon our website and unexpectedly decide they need our services. That is the beauty in SEO. Take time this month to lay the stepping stones for your followers.
. . .In with the New
Time to clean up your act. . . and your email addresses. Check your own contact lists and those that are in your email distribution services (Constant Contact, MailChimp, Emma, etc.). Time to clean out some un-active email addresses from those email marketing lists. While this tip is a rather simple one, it is still important. Do you check your reports regularly? Begin by taking a close look at your bounce reports. Delete any email addresses from the system that are said to be “un-active” and those who have “opted-out”. Doing this will allow you to free up any cluttered space and make room for new potential clients. Happy sorting!
Among our clients and colleagues, we’ve seen more activity and interest in, and asked a lot of questions about, what they might do better or differently in marketing this year. Many are downright giddy that 2010 has come to a close and are looking forward to marketing their companies with renewed vigor. Insight180 has compiled a list of tips to get you started on the right foot. The first is especially appropriate for the new year. . .
Before we wrap up 2010 and prepare to send it away, we would like to offer one last bit advice about a trend worth following this holiday season regarding holiday emailers. Consider it a gift from us,—um, well, actually from one of our favorite email marketing and distribution companies, Emma— to you. Click here!
It’s the most wonderful time of the year, the holidays are here! When it comes to holiday newsletters, now is the time to spread the cheer. Don’t have much time on your hands? Let us make it simple with a few quick tips:
As our team here at Insight180 prepares to welcome the fall weather, we also would like to extend a warm welcome to our newest marketing associate, Jess Reikowsky. Jess first joined Insight180 as a graduate intern in May after graduating from West Virginia University with a degree in marketing and a focus on brand management. Jess will be coordinating social media efforts, managing client accounts, and assisting in PR and marketing efforts. We believe that she will add great dynamic to our team and are delighted to have her. Welcome, Jess!
What drives one person to succeed and achieve is likely to be completely different than what drives the next. Therefore, not surprisingly there is something to be said about lack of performance in the workplace. In an effort to combat this problem, employees are often offered incentives, increased pay or bonuses for example, in order to spark the flame of creativity and get the ball rolling on productivity. However, what most leaders do not realize is that incentives are scientifically proven to dull thinking and hinder creativity. Scientists report that while incentives seem like the most logical way to boost productivity, not only are they unreliable but they also harm the process.
5 easy steps to boost creativity
Many of our B-to-B clients still debate the benefits of Twitter for their businesses. Sure it makes sense for retailers, but are other businesses going to follow us? Well, many B-to-B companies are behind their B-to-C counterparts in their efforts to ramp up, but we’re seeing more and more take advantage of social media outlets to gain clients. We understand that for a small company with limited time, it can be a tough call — it takes time to tweet, blog, or create content on Facebook. This is something that has to be developed and maintained with great thought and care. However, there are plenty of potential clients who are already online searching for services and ready to follow.
