The Blog - Page 30 of 30

10 Simple But Often Forgotten Logo Design Tips

By Bethany Howell
June 24, 2009
design,logos

I just came across an article on LogoDesignLove.com’s website and wanted to share it with our blog readers. Our summer intern, Alex, who’s worked only on class projects so far, had the opportunity to contribute some ideas for a pro bono project we’re working on. As this is one of her first “real-life” projects, we thought this list was a great quick tip reference for her when working on concepts. It includes some great design essentials that all of us should be reminded of when thinking about logos.

Marketing ROI.

By insight180 team
June 24, 2009
advertising,marketing

Just read an interesting article in Advertising Age that had my attention. Thought I’d share it and see what you all think.

Have you ever wondered what a $50 logo looks like?

By Bethany Howell
May 22, 2009
logos

Today I read about “The $50 Logo Experiment” on 160over90’s blog.

As a designer I have always wondered about those online design companies that offered custom logo services with unlimited revisions in a matter of days. They are my “competition” according to some, but I don’t think I should worry anymore after reading “The 50 Dollar Logo Experiment.” The post was not only amusing (Sorry to those who felt it was cruel!) but it is a perfect example of why you should stay far away from companies like that. That is unless a smiling cheese is what represents your company!

Three ways to go viral.

By Wendy Baird
May 4, 2009
advertising,blogging,marketing

No, I’m not talking about the swine flu. I’m talking about marketing messages and how you can get them to go viral. Viral marketing has become a hip, low-cost way to reach a lot of people quickly. While its not easy to do, following a few rules can help, according to Dan and Chip Heath, in the May issue of Fast Company.

Green Marketing Defies Downturn.

By insight180 team
April 30, 2009
green marketing/ social responsibility

According to the April 20th issue of Advertising Age, sustainable product sales have risen even amidst the economic downturn. “Green Marketing”, it says “is turning out to be surprisingly recession-proof.” Consumers are still buying sustainable goods despite their higher cost and the increase in usage and competition is driving the cost of green goods down. The result? Organic food is up 5% over last year. Natural-food store sales are up 10%. Water filtration systems are up 22%. Introduction of new green products is on the rise.

President Obama's Logo Savviness

By Bethany Howell
April 27, 2009
branding,logos

I think that in all the years that we have had a president, we have never had one quite like Barack Obama when it comes to his ability to realize how important branding is to represent who we are and what we stand for. Everyone who followed his campaign will never forget his logo or slogan “Change We Can Believe In.” Whether or not you were/are an Obama fan, his slogan was something people will never forget. He never backed down from it. He believed in what he was representing and that authenticity is what made him a strong competitor. It made him stand out from the pack and ultimately, I think, what gave him that edge.

Twitter and branding.

By insight180 team
April 3, 2009
branding,twitter

Twitter seems to be everywhere these days. At times, it’s a veritable bird frenzy. So we’ve been thinking about how, and if, it might be used to support a company’s branding.

BMW and the brand promise.

By insight180 team
March 16, 2009
branding,positioning strategy

BMW wins Coolest Brand, Best Performance Brand and Best Exterior Brand Design, 2009.

Moving ahead in this economy.

By insight180 team
March 16, 2009
advertising,branding,marketing

The economic stresses businesses are facing right now make it seem like the whole world is upside down, that running a business now is different than before. And everyone's fear is, do we have the skill set to be able to see it through?

Brand Identity: Lowe fs Website

By Tara Urso
July 1, 2008
branding,design,website

Brand Identity: Lowe fs Website
Our website design for Lowe fs